We recommend a four paragraph structure for this section. In this first paragraph, tell them WHO you are. Mention your biggest career accomplishments. Who you are and what you've done. Tell the reader why we should take notice.
In this paragraph describe the album. Tell them what it sounds like, potentially what inspired it, how many songs it includes, or any other significant aspects of the album that might make people want to get their hands on it.
In this paragraph spell out the offer. Explain what songs they are getting, the special nature of the offer and any time sensitivity or scarcity present in the offer.
The final paragraph is usually a short paragraph telling them what to do next, which is to enter their details in the checkout form.
